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NO.07 BBC News | 难度：⭐⭐

What Defines a "K-Beauty" Brand?

"It has been extremely successful. We expect to do over $14m in sales in 2025... We've started selling in India, Latin America, Europe and Australia."

But Seoul Ceuticals is not a Korean company. It is based in the US, where it also manufacturers all its products. The business doesn't claim to be Korean, but it does say that it makes "real, authentic Korean skincare"...

"I think we were a little more sensitive about it when we were first starting... [But] we source our ingredients in Korea… we wanted to be able to legitimately say we are a K-beauty brand," says Ms Majeski.

But not everyone would agree with this.

"The products should be manufactured by a Korean manufacturer," says Seung Gu Kim, co-founder of K-beauty cosmetics firm Hwarangpoom. "The most important thing that we both absolutely agree is that the brand should develop its concept... with a Korean perspective... That can come through in the ingredients, the design. Or cultural elements, basically anything that clearly connects to the brands to Korea..."

阅读原文 (BBC News) ↗

🧐 思考与解析

1. 判断下面划线副词的类型：
(1) extremely successful
(2) legitimately say
(3) absolutely agree
(4) basically anything
(5) clearly connects
  • extremely (极其): 程度副词。修饰形容词 successful，表示程度之深。
  • legitimately (合法地/正当地): 方式副词。修饰动词 say，说明是“名正言顺地”说。
  • absolutely (绝对): 程度副词。用来加强 agree 的语气。
  • basically (基本上): 立场副词(认知)/也有语法书叫观点副词 (Viewpoint Adverb)。表示说话人对观点的概括或简化。
  • clearly (清晰地): 方式副词。修饰 connects，表示连接的方式是显而易见的。
2. "But not everyone would agree with this."
这里的 would agree 表示什么？和 agrees 有什么不同？

(1) Meaning: 这里的 would 表示虚拟假设 ，在这里属于虚拟语气的 委婉语气用法 (Tentativeness)。

(2) Difference:

  • Not everyone agrees: 陈述一个已知的事实（作者明确知道有人不同意）。
  • Not everyone would agree: 是一种假设性的虚拟语气。意思是“如果问起来，我猜不是所有人都同意”。这种表达在新闻中更严谨、更客气，用来避免过于武断，留有余地。
3. "The products should be manufactured by a Korean manufacturer..."
这里的情态词 should 表示什么含义？

这里的 should 表示道义情态deontic modality: 涉及义务 (obligation)、责任 (duty)、许可 (permission) 或 行为准则 (norms)。它表达的是“事情应该是怎样的”或“某人有义务做什么”。must强制性很强，通常表示绝对的义务、法律规定、或者没有任何选择余地的情况。should强制性较弱，它表示建议、责任或者某种理想的标准。

说话者（一位韩国本土从业者）在表达他认为“理应如此”的标准。他认为只有在韩国生产的才配叫 K-Beauty，这是一种规范性的陈述，而不是在推测可能性（如 It should be raining soon）。