Unit 3: Advertising

Analyzing marketing strategies and consumer behavior

🎯 Kitchen Treasure Hunt

Before we dive into our vocabulary list, let's play a quick game called 'Kitchen Treasure Hunt'. Look closely at this advertisement from The Washington Post. It's full of common kitchen items. Find the object in the picture and say its name in English. Don't worry if you don't know the word, just give it a try! See how many kitchen 'treasures' you can find.

ShelfGenie Advertisement

Reminder: Now, before you continue, take a look at the vocabulary list by clicking the button hovering on your screen. This is where you can always access the vocabulary list for this unit. Familiarize yourself with those important words and expressions.

📖 Read and Answer

Look at the advertisement above and answer the following questions:

💭 Read and Think

Think critically about the advertisement and answer these questions:

🎧 Listen and Answer

You will hear a conversation between a customer and a service representative. Listen carefully and then answer questions 1 to 5.

🎤 Speaking Practice

• What makes this advertisement effective? Discuss the visual elements and language used.

• How do you think advertising influences consumer behavior? Give examples from your own experience.

• What are the pros and cons of advertising in modern society?

🎤 Record Your Answer

Click "Start Recording" to begin
✍️ Writing Practice

Create Your Own Advertisement

Choose a product you use daily and write a short advertisement for it. Include:

  • A catchy headline or slogan
  • Key features and benefits
  • Target audience
  • Call to action
  • Contact information or website
Word count: 0 words